In this article:

  • How to add a loyalty program section to your email newsletters
  • How it works - your customers' experience

How to add a loyalty program section to your email newsletters

Step 1: Editing your newsletter template

First, you need to choose the template that you would like to add your loyalty program.
In your MailChimp dashboard:

1. Click Templates in the top navigation bar

2. Click the Email Template that you want to add your loyalty program  

Step 2: Create your loyalty program section

In your email newsletter template:

1. Scroll to the bottom of your newsletter content

2. Under the MailChimp Content editor

3. Click and drag a Text section to underneath your newsletter content

4. Hover your mouse over your Text section and click the Edit Block icon

Then, customize your text, in the MailChimp Text editor, 

5. Under Content write a short description of your loyalty program

6. Under Style, customize your text font, size, and color to be consistent with the rest of your email

7. Under Settings, choose your layout preferences

8. Then, click Save & Close

Step 3: Create your call-to-action button

1. Under the MailChimp Content editor
2. Click and drag a Button section to underneath your loyalty program description

3. Hover over your Button and click the Edit Block icon

Now,  you can customize your button

4. Under the MailChimp Button editor
5. Under Content, add your button text, and then choose Web Address

To add your loyalty program to your email newsletter, you'll need to create a loyalty program link. Don't worry, it's really, really easy! Here's how to do it:

6. Go to your online store front 

7. Click the end of the URL

8. Add  /?loyal  to the end of the URL

For example: https://able-huck-menswear.myshopify.com/?loyal

9. Press Enter

Your online store will then show with your loyalty widget open.

10. Copy your new online store URL

11. Paste your new online store URL into the Web Address (URL) field on the MailChimp editor

12. Under Style, edit your Button Style and your Text Style

Button Style:

  • Border: 1px - Gives your button a sharp edge
  • Border-radius: Adjust the shape of your button by increasing your PX. Create a square button px = 0, or a circle button px = 100.
  • Background: Add your brand theme color 🎨  

Text Style:

  • Text color: A color that stands out against your background color
  • Style: B (Bold)
  • Spacing: Normal
  • Text Font: Your font consistent with your email
  • Size: Choose your font size
  • Padding: How much space from the text to the border of the button. 20px (recommended)  

13. Under Settings, choose your layout preferences

  • Align: Center
  • Width: Fit to text (recommended)

14. Then click Save & Close.

Step 4: Defining your loyalty program section (optional)

Frame your loyalty program section to separate it from your newsletter content. 

1. Under the MailChimp Content editor  
2. Click and drag a Divider section to above your loyalty program description
3. Click Save & Close
4. Then, Click and drag another Divider to underneath your button
5. Click Save & Close

Step 5: Preview & Test

Take a look at your new loyalty program section on your email newsletter template.

1. Simply click Preview & Test in the top right-hand corner
2. Look at your email on both your Desktop and Mobile
3. Make any final adjustments to size, shape, and spacing of your loyalty program section
4. Click Save and Exit

Now, you are all finished.

How it works - your customers' experience

When you next send an email newsletter using your updated email template, your customers will see your new loyalty program section. 

Here, existing loyalty members can log in to their loyalty member profile, and new customers can sign-up to your loyalty program. 

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