In this article:

  • How to add a loyalty program section to your email newsletters
  • How it works - your customers' experience

How to add a loyalty program section to your email newsletters

Step 1: Editing your newsletter template

First, you need to choose the template that you would like to add your loyalty program to.
In your Campaign Monitor dashboard:

1. Click My Templates in the top navigation bar

2. Click the Settings Cog next to your email newsletter template
3. Click Edit  

Step 2: Create your loyalty program section

In your email newsletter template:

1. Scroll to the bottom of your newsletter content
2. Click Add Section + then click One Block Section

3. Go the Campaign Monitor Add Content editor
4. Click and drag Text section to underneath your newsletter content

Then, customize your text: 

5. In your Text Section write a short description of your loyalty program
6. Then, use the Text section nav to customize your text font, size, and color to be consistent with the rest of your email 

Step 3: Create your call-to-action button

1. Go the Campaign Monitor Add Content editor
2. Click and drag a Button section to underneath your loyalty program description

Now, you can customize your button:

3. Go to the Campaign Monitor Edit button side panel
4. Customize your button's text, shape, color, and alignment   

To add your loyalty program to your email newsletter, you'll need to create a loyalty program link. Don't worry, it's really, really easy! Here's how to do it:

5. Go to your online store front 

6. Click the end of the URL

7. Add  /?loyal  to the end of the URL

For example: https://urban-edge-outdoors.myshopify.com/?loyal

8. Press Enter

Your online store will then show with your loyalty widget open.

9. Copy your new online store URL

10. In your Campaign Monitor Edit button side panel, paste your new online store URL into the Button Link

7. Then click Done editing

Step 4: Save & Preview your updated template  

When you're happy with your updated template.

1. Click Preview 

2. Then, click Finish & Save Template

How it works - your customers' experience

When you next send an email newsletter using your updated email template, your customers will see your new loyalty program section. 

Here existing loyalty members can log in to their loyalty member profile, and new customers can sign-up to your loyalty program. 

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