Store: grinnatural.co.nz
Industry:
Health, Beauty & Personal Care
Integration: Shopify POS & eCommerce

Grin Natural are a 100% natural New Zealand made toothpaste brand. They set out to make a new kind of toothpaste to treat our teeth and mouths to something better! They're passionate about creating natural and healthy products, as well as looking after the environment. 

Grin's branding touches every element of their 'Ambassador Rewards' program. Not only have they customized their widget and emails to look clean and fresh, they've also created rewards that will have their customers grinning from ear to ear!
  

Here's what we love about their program:

💙 Their loyalty widget customization

Grin have added their logo, theme color, and imagery to create a frame around their widget. They've customized their messaging with the brand's voice and tone, making it feel like an extension of their store.

💙 Their email customization

Keeping in line with their brand and widget design, they've also customized their customer loyalty emails. The emails look great, with a banner that doubles as a product photo and brand display. To make sure their members recognize the emails in their inbox, they've added their store name to their sending settings.

💙 Their creative rewards

Grin's variety of rewards offers something for everyone. They've created seven rewards at different points levels. Most of their rewards offer a free product, enticing members to spend their points to try new products and get excited about oral hygiene 😬 Here's a list of their rewards:

  • 20 Points  - Free Travel Toothpaste 
  • 40 Points  - Free Toothbrush 
  • 40 Points  - Free Brushing Challenge  
  • 50 Points  - $5.00 Off  
  • 80 Points  - Free Cool Mint Toothpaste 
  • 85 Points  - Free Whitening Toothpaste 
  • 100 Points - 25% Off  

💙 Their loyalty program explainer page

Grin have created a beautifully clean loyalty program explainer page. They link to their page from their store navigation which makes it extra easy for new customers to learn more about the program.

Features that Grin are using: 

Shopify POS & eCommerce Integration

Loyalty widget 

  • Customized widget design & text
  • Customized tab text

Loyalty emails

  •   Customized email templates

Earn Tab

  • Like on Facebook
  • Follow Instagram
  • Create Account

Advanced Rewards:

  • Free Product Rewards

Here's what Grin Natural has to say about her loyalty program

“Beautiful Loyalty programs has allowed us to take our Grin Ambassador program to the next level. Rather than just rewarding customers for a one-time registration we are able to offer points on purchases which has enabled us to encourage repeat purchases and build a loyal customer database. It makes our customers feel special and they really love choosing how they are rewarded!"

  • Olivia / Grin Natural

Extra things Grin are doing that we love:

Social Media Posts

Grin's social media pages are bursting with lots of exciting content, from competitions, product features, blogs and educational posts, to clever collaborations with complementary stores. Their social media pages are growing quickly with new followers and post engagement.

Grin's Recycling Program

The folk at Grin are passionate about protecting the environment. Not only are their products great for your oral health, they are friendly on the planet. They promote recycling their toothpaste tubes and toothbrushes, so they can be recycled into useful goods such as bench seats and watering cans! How cool is that 🌏

Share your story:

We love to hear about the cool things that our users are doing. Share your store’s story by sending an email to shopify-loyalty@collectapps.io or let us know your ideas through the chat widget 👍

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