Creating rewards is easy. There's no need to create coupon codes - these are automatically generated when a member spends their points to redeem the reward. Coupon codes are unique and only work once. 

In this article:

  • 10 reward types and how to create them
    ✨ $ off storewide
    ✨ % off storewide
    ✨ Free shipping
    ✨ Free product
    ✨ % off specific product
    ✨ $ off specific product
    ✨ % off product collection
    ✨ $ off product collection
    ✨ % off spend threshold orders
    ✨ $ off spend threshold orders
  • FAQ
  • Tips

10 types of rewards and how to create them

Create your rewards in your Rewards tab.

✨ $ off storewide
- It’s always nice to get a discount, and offering your members the chance to earn store credit allows them to choose what they spend it on at your store. 📝 Note: You can change your currency in Settings.

To create: 

  • Title: Give your reward a title that represents the reward, i.e. $ XX off
  • Coupon type: Price discount ($ Off)
  • Discount amount: Type the amount that is reflected in the title
  • Points cost: Set how many points a member must spend to redeem your reward

✨ % off storewide - Giving your members a percentage discount allows them to choose what they use it on at your store. And it encourages them to spend more to make the most of the % discount.  

To create: 

  • Title: Give your reward a title that represents the reward, i.e. XX% off
  • Coupon type: Choose Percentage Off
  • Discount amount: Type the amount that is reflected in the title
  • Points cost: Set how many points a member must spend to redeem your reward

✨ Free shipping -  Encourage your members to make another purchase to benefit from free shipping. 

To create: 

  • Title: Give your reward a title that represents the reward, i.e. Free Shipping
  • Coupon type: Choose Free Shipping
  • Points cost: Set how many points a member must spend to redeem your reward

✨ Free product - Giving your members a free product is a great way to thank them for their loyalty. It delights them by creating the same feelings as receiving a gift. It’s also a great way to move idle stock.

📝  Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to ensure the item is added to the sale as normal.

To create: 

  • Title: Give your reward a title that represents the reward, e.g. Free Tote Bag (online only)
  • Coupon type: Free Product
    📝  Note: Do not select % off to create a 100% off discount, as this will mean that if the member adds the item to the cart multiple times, they will get them all for free. 
  • Discount amount: Type the retail price of the product
  • Points cost: Set how many points a member must spend to redeem your reward
  • Under Advanced options - Only apply to one item with this product ID: Paste the product ID for your reward. Here's how to find a product ID in Shopify
  • Terms: It's a good idea to add: Online only. Please add the item to your cart before checkout. Read more about adding terms to your rewards

> Detailed instructions on creating free product rewards

✨ % off specific product - A % discount off a specific product is a good way to move idle stock. This discount will apply to the entire product quantity.

📝  Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.

To create: 

  • Title: Give your reward a title that represents the reward, i.e. XX% off product name (online only)
  • Coupon type: Choose Percentage Off
  • Discount amount: Type the amount that is reflected in the title
  • Points cost: Set how many points a member must spend to redeem your reward
  • Under Advanced options - Apply to all items with these product IDs: Paste the product ID for your reward. Here's how to find a product ID in Shopify
  • Terms: It's a good idea to add: Online only. Read more about adding terms to your rewards

> Detailed instructions on creating % off product rewards

📝  Note: When stock of this product runs out, you'll need to remember to update this reward. 

✨ $ off specific product - A $ discount off a specific product is a good way to move idle stock. This discount will apply across the entire product quantity.

📝  Note: This reward type is recommended to be online only. 

To create: 

  • Title: Give your reward a title that represents the reward, i.e. $XX off product name (online only)
  • Coupon type: Price discount ($ Off)
    📝 Note: You can change your currency in Settings
  • Discount amount: Type the amount that is reflected in the title
  • Points cost: Set how many points a member must spend to redeem your reward
  • Under Advanced options - Apply to all items with these product IDs: Paste the product ID for your reward. Here's how to find a product ID in Shopify
  • Terms: It's a good idea to add: Online only. Read more about adding terms to your rewards

> Detailed instructions on creating $ off a product reward

📝  Note: When stock of this product runs out, you'll need to remember to update this reward. 

✨ % off product collection - A % discount is a great way to introduce your members to a specific product line, inspiring them to buy more in the future. This discount will apply to all products within the collection.

📝  Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products

To create: 

  • Title: Give your reward a title that represents the reward, i.e. XX% off product collection name (online only)
  • Coupon type: Choose Percentage Off
  • Discount amount: Type the amount that is reflected in the title
  • Points cost: Set how many points a member must spend to redeem your reward
  • Under Advanced options - Apply to all items with these collection IDs: Paste the collection ID for your reward. Here's how to find a collection ID in Shopify
  • Terms: It's a good idea to add: Online only. Read more about adding terms to your rewards

> Detailed instructions on creating % off a product collection reward

✨ $ off product collection - A $ discount is a great way to introduce your members to a specific product line, inspiring them to buy more in the future. This discount will apply to all products within the collection.

📝  Note: This reward type is recommended to be online only.

To create: 

  • Title: Give your reward a title that represents the reward, i.e. $XX off product collection name (online only)
  • Coupon type: Price discount ($ Off)
    📝 Note: You can change your currency in Settings. 
  • Discount amount: Type the amount that is reflected in the title
  • Points cost: Set how many points a member must spend to redeem your reward
  • Under Advanced options - Apply to all items with these collection IDs: Paste the collection ID for your reward. Here's how to find a collection ID in Shopify
  • Terms: It's a good idea to add: Online only. Read more about adding terms to your rewards

> Detailed instructions on creating $ off a product collection reward

✨ % off spend threshold orders - A % discount that can only be used on orders over a specified value is a great way to encourage members to spend more to be able to get the discount.

📝   Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to ensure the sale is over the spend threshold.

To create: 

  • Title: Give your reward a title that represents the reward, i.e. XX% off orders over $XX (online only)
  • Coupon type: Choose Percentage Off
  • Discount amount: Type the % amount that is reflected in the title
  • Points cost: Set how many points a member must spend to redeem your reward
  • Under Advanced options - Only apply if order subtotal is greater than: Type the $ amount reflected in the title. 
  • Terms: It's a good idea to add: Online only. Read more about adding terms to your rewards

> Detailed instructions on creating % off spend threshold rewards.

✨ $ off spend threshold orders -  A $ discount that can only be used on orders over a specified value is a great way to encourage members to spend more to be able to get the discount.

📝   Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to ensure the sale is over the spend threshold.

To create: 

  • Title: Give your reward a title that represents the reward, i.e. $XX off orders over $XX (online only)
  • Coupon type: Price discount ($ Off)
    📝  Note: You can change your currency in Settings.
  • Discount amount: Type the amount that is reflected in the title
  • Points cost: Set how many points a member must spend to redeem your reward
  • Under Advanced options - Only apply if order subtotal is greater than: Type the $ amount reflected in the title. 
  • Terms: It's a good idea to add: Online only. Read more about adding terms to your rewards

> Detailed instructions on creating $ off spend threshold rewards.

FAQ

How do members redeem rewards?
See how members redeem rewards online and how staff redeem rewards in your POS

How does the reward ladder work?
Your reward ladder entices your customers to join your loyalty program and encourages them to shop and earn points to spend on your rewards. When a member has earned enough points, they can spend them to redeem a reward or save their points up towards a reward at a higher points cost. You can read more about how the reward ladder works here.

Do I need to create coupon codes?
Creating rewards is easy. There's no need to create coupon codes - these are automatically generated when a member spends their points to redeem the reward. Coupon codes are unique and only work once. 

Top tips for creating loyalty rewards:

1. Get creative with your reward titles:

Add variety to your reward titles to create interest in redeeming your rewards. For example:

2. Use the '10% of dollar spend' rule

When choosing your points to redeem amount, it is recommended that you use the '10% of dollar spend' rule, i.e. your reward discount amount is 10% of the spend required to earn this number of points.  

For example if $1 spend = 1 point:

  • $5 off - 50 points
  • $25 off your next purchase - 250 points
  • 50% off 🎉 - 500 points

Or if $1 spend = 2 points:

  • $5 off - 100 points
  • $25 off your next purchase - 500 points
  • 50% off 🎉 - 1000 points

3. Add terms and conditions to your rewards

When creating loyalty rewards, it’s important to be sure you also include the relevant terms and conditions. Whether it's to encourage fair use or protect your store, outline exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.

Common terms and conditions:

  • Not available in conjunction with any other offer
  • In-store only
  • Online only

How to add terms to your loyalty rewards.

4. Create a rewards ladder

Create three or more rewards to encourage members to earn more and more points to spend on your rewards. A rewards ladder gives your members more flexibility to choose which rewards they would like to earn points towards and redeem. Loyalty programs with 3 - 5 rewards show better results than those with 1 reward, i.e. their members are more engaged with their loyalty programs, their reward redemption statistics are higher, and their member spend is greater. Read more about how your reward ladder works.

💡 Top Tip: If you’re stuck for ideas, don’t be afraid to try a few different ideas, see what works the best, and then add some different ones to replace the rewards that aren't performing as well. 

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