Unlike other member based subscription apps, you don’t have to pay for idle members who are part of your database, but aren’t showing you any loyal activity. We think it's unfair to bill you based on the size of your database that you've worked hard to grow!
Only active members are counted for billing purposes. Active members are those that are showing you loyalty. An active member is anyone who has earned points within the last 12 months.
For example, if a customer joins, purchases and perhaps shares you on Facebook to earns points, they become an active member. Then, if that customer does not do any further loyalty actions for 12 months, they will be excluded from your member count after not earning points for 12 months (even though they have points on their account).
📝 Note: When you import customers to your loyalty program with a point balance, they are considered as earning points and will become active members.